What fascinates you about your work?
Two things. One is that developing a website is an excellent way to hone your business message. The other is helping people discover and value what’s important to them.

Gathering content for a website gives you the time and structure to explore the value of your business.

Entrepreneurs rarely do this and it’s too bad. You can’t blame them. Looking so closely at your business seems like time away from real work.

But when you fully explore what you’re doing 60, 80 or 100 hours a week you get very careful about how you spend your time. You look for ways to become more efficient and shorten your work hours.

You also get more clients because you finally take the time to understand what your business stands for. When you put that knowledge into your website you suddenly have a way to connect what you care about to your ideal market.


How has your path informed your approach?
My background is varied. I’ve done everything from cement masonry to teaching creative writing. This gives me an appreciation for differences.

When I work with clients I’m exploring what they want to express through their business and I’m connecting that to a market that will value what they offer.

My job is to help people solve their problems. In a way, I work both for my clients and for their market.

My clients are generally focused on how to keep their businesses thriving. The people they want to reach focus on what most people focus on: their own problems.

The best way I know to succeed in business is to fall in love with your market and align everything you do with their needs and desires. But just like any relationship, there’s more to it than that.

Exploring, understanding, and boldly expressing what you care about through your brand is as important as market research. You’ve got to do both. If you fall short in either you fall short of your potential.


NEXT: Contact me and let’s chat about how a friendly website can connect you to your ideal clients.